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First-of-Its-Kind Social Wellness Experience

Oakwell Beer Spa is a social day spa featuring private spa suites alongside a craft beer and wine taproom. This first-of-its-kind wellness and hospitality concept has no direct national competitors and attracts a balanced mix of male and female clientele, including many first-time spa-goers.

Our business model is built for scale, with diversified revenue streams across services, food & beverage, retail, and recurring memberships. Operations are streamlined, with no licensed providers required, reducing labor complexity. Invest in this never-before-seen concept and become a first mover in the rapidly growing social wellness category.

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Business Model

Oakwell Beer Spa is redefining wellness as a social day spa concept that pairs private spa suites with a craft beer and wine taproom. Unlike traditional spas, Oakwell attracts a balanced mix of male and female guests, many of whom are first-time spa-goers. By curating an upbeat and unpretentious environment, an Oakwell spa day feels more like a social outing than a meditative retreat. Designed for two, the experience has become a go-to for date nights, helping thousands of couples trade routine dinners and movie nights for a more intentional way to relax and reconnect.

While building Oakwell, our founders engaged extensively with operators across the personal services and hospitality industries to understand their biggest challenges. A consistent theme emerged: labor constraints, volatile costs, unpredictable demand, and reliance on a single revenue stream. Oakwell’s model was intentionally designed to address each of these pressures through streamlined operations and diversified revenue.

First-of-Its-Kind Concept

One-of-a-kind fusion of wellness, hospitality, food & beverage, and experiential retail

Recurring Memberships

Monthly memberships that drive predictable, recurring revenue

No Licensed Providers

Streamlined staffing with no reliance on licensed service providers

Predictable Demand

Reservation-based bookings that create consistent demand and efficient labor planning

Pre-Packaged Food & Beverage

Curated, pre-packaged offerings requiring minimal kitchen infrastructure

Strong Unit Economics

Average ticket of ~$300 supporting strong revenue and margin potential

Diverse Revenue Streams

Multiple revenue channels across spa services, memberships, food and beverage, and retail

Controlled Cost Structure

Limited exposure to food cost volatility and perishable inventory risk

Comprehensive Franchise Support

Hands-on guidance from site selection through launch and ongoing growth

Available Territories

Oakwell Beer Spa is expanding nationwide, with select territories still available.

Explore the map to view current franchise availability and planned growth markets. Green states represent markets where territories are actively being awarded. Blue states are not part of our immediate expansion strategy but may be considered for future growth.

Whether you are evaluating a major metro or a high-growth suburban market, don't miss the opportunity to bring Oakwell’s distinctive blend of craft beverage and social wellness to your community.

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The Press Loves Oakwell Beer Spa

Check out our list of articles and features from industry-leading news outlets.
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The Process

A thoughtful, guided process designed to set you up for success:

1

Inquiry Form

Submit your information to begin the process of bringing Oakwell to your community

2

Introductory Call

Connect with our team to get to know each other and address initial questions

3

FDD Review

Review the Franchise Disclosure Document to understand the opportunity in detail

4

Education Calls

Meet with our team to dive deeper into site selection and construction, financials, marketing, and operations

5

Discovery
Day (Denver)

Join us for a two-day experience at our Denver headquarters to meet the team, tour a location, and experience the brand firsthand

6

Franchise Agreement

Finalize your territory, sign the agreement, and officially join the Oakwell Beer Spa franchise family

Financial
Requirements

Candidates are drawn to Oakwell’s first-of-its-kind concept and thoughtfully designed operating approach, including reservation-based demand, recurring membership revenue, and a streamlined staffing structure that does not rely on licensed service providers.

To be considered, prospective franchisees (or their partners) should have a minimum of $400k in liquid capital and $1M in net worth.

While Oakwell does not offer direct financing, we maintain relationships with trusted lending partners and can help guide you through the funding process.

net worth
$1M
Liquid Capital
$400K

Our Story

The Creation of Oakwell Beer Spa

Jessica and Damien Zouaoui met while working in New York City, where they were each building successful corporate careers while sharing a long-term goal: to create and scale a national business of their own.

Rather than waiting for the right idea to surface, they made a decisive move. The month after getting married, they quit their jobs, sold their belongings, packed two backpacks, and set out on an open-ended journey around the world with a clear objective to find a concept they could bring back to the United States and grow through franchising.

Searching for the Right Concept

Over 14 months and 25+ countries, they explored wellness and hospitality experiences. From wine spas in Spain to jjimjilbangs in South Korea and onsens in Japan, they immersed themselves in different cultural approaches to relaxation, hospitality, and social connection.

Along the way, they began to recognize a consistent pattern. Across much of the world, wellness is inherently social, with spa experiences designed to be multi-hour, communal, and centered around connection. Integrated food and beverage offerings encourage guests to linger, recharge, and spend time together.

In contrast, the U.S. spa industry felt fundamentally different. Experiences were often transactional, less conducive to socializing, and geared toward a narrower demographic. Many environments also felt clinical or overly formal, leaving a clear gap in the market.

They saw an opportunity to create something more accessible, more social, and better aligned with a new generation that values shared experiences.

Bringing Oakwell to Life

Jessica and Damien met with dozens of operators across the hospitality and personal service industries to better understand real-world operational challenges.

Common themes quickly emerged: staffing constraints, food cost volatility, unpredictable demand, and reliance on a single revenue stream.

These insights directly informed the design of the Oakwell model, a concept that blends hospitality and wellness while prioritizing operational simplicity, predictable demand, and a 5-star guest experience.

Their first location opened in Downtown Denver in 2021 and quickly gained traction, operating at or near full capacity for its first three years. A second location followed in Highlands Ranch, Colorado in 2024 and saw strong early demand. Together, these locations have helped refine the concept and lay a strong foundation for national expansion.

FAQs

What is the total initial investment to open an Oakwell Beer Spa franchise?

The total initial investment to open an Oakwell Beer Spa franchise ranges from $1,285,700 to $2,537,300. This includes everything you need to launch—from buildout and equipment, to training and marketing support.

What are the franchise fees and ongoing royalties?

We’d love to walk you through our franchise fee and royalty structure personally. Our goal is to ensure transparency and help you understand the value behind every dollar invested. Reach out to us today to start the conversation—we’re here to support you every step of the way.

What training and support do Oakwell franchisees receive?

Oakwell Beer Spa franchisees receive comprehensive support designed to help your business succeed. While specific offerings may vary, support typically includes assistance with site selection, initial and ongoing training, access to product and supplier relationships, operational guidance, and marketing resources. Our goal is to provide our franchisees with the tools and insights they need to confidently launch and grow their franchised business, all while connecting them with a passionate and supportive brand community.

Do I need spa or brewery experience?

No prior spa or brewery experience is required to become an Oakwell Beer Spa franchisee. We’re looking for passionate, business-minded individuals who are excited to bring a unique wellness experience to their community. Our team provides comprehensive support to help guide you through the process, so while industry experience can be helpful, it’s not necessary to succeed with Oakwell.

How is Oakwell Beer Spa different from other spa/wellness franchises?

Oakwell Beer Spa stands apart from traditional spa and wellness franchises by offering a truly unique, social experience that blends relaxation with craft beer culture. Inspired by global spa cultures, Oakwell creates a space where guests can unwind in luxurious wellness treatments—like beer baths and infrared saunas—while enjoying a laid-back, communal atmosphere. It’s designed for everyday people looking to relax, connect, and recharge in a fun, approachable setting. This fusion of wellness, hospitality, and craft beer creates a memorable experience that keeps guests coming back and sets Oakwell apart in the wellness industry.

What is the process and timeline to open?

The typical timeline to open an Oakwell Beer Spa franchise is approximately 12 months from the date you sign the Franchise Agreement. This timeframe can vary depending on several factors, such as securing a suitable location, obtaining financing, acquiring necessary permits and licenses, completing construction or remodeling, and preparing your spa for launch—including installing equipment, signage, and purchasing inventory. While some franchisees may open sooner, others may take longer based on local conditions and project complexity.

Does Oakwell offer financing support?

While Oakwell Beer Spa does not offer direct financing, we’re committed to supporting our franchisees by providing resources, as well as introductions to trusted financing professionals. Our goal is to help you navigate the funding process with confidence and connect you with the right people to get your business off the ground.

Where are Oakwell Beer Spa franchises available?

Oakwell Beer Spa franchises are available nationwide, though availability may vary depending on state-specific registration requirements. We encourage you to refer to our available territory map for current target markets and reach out to our team to see if your desired location is available.

Can I own multiple Oakwell Beer Spas?

Yes! Oakwell Beer Spa does offer opportunities for multi-unit ownership. For most franchisees, we recommend starting with a single location to gain experience and build a strong foundation before expanding. However, for experienced franchise operators or investment groups, we’re happy to discuss what multi-unit ownership could look like and explore a growth plan that aligns with your goals.

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Join our franchise family! Fill out the form and someone on our team will reach out to you shortly.